Swet Shop Boys

Cashmere Mastered for Digital, CD, Vinyl and Lacquer Cut by Sam @ Precise Mastering

Swet Shop Boys (SSB)

Rap a hot chilli around this one for the sound of the SSB has arrived with their album Cashmere (via Customs), the debut from Queens, New York’s Heems (Himanshu Suri) and NW London’s Riz MC (Riz Ahmed).

Both are prolific artists, actors and activists in their own right, now bringing their creative experience and the riches of their working class immigrant roots together. Rounding out the trio is British producer Redinho, providing the soundtrack for songs like their first single ‘T5’, where the emcees lament the discrimination they face as they amass frequent flyer miles while traveling the world for work.

Sam's aim for the Vinyl Master and lacquer cut for the Swet Shop Boys (SSB) release of 'Cashmere' has been to give this album a strong clear and crisp sound that will pack a punch on the CD.

For the SSB Cashmere seems timely in a world where the US and UK look across the pond for different reasons: Trump and Brexit, trap and grime. From Heems poignant debut Eat, Pray Thug, to Riz’s acclaimed mixtape Englistan, the Trans-Atlantic, Indo-Pak duo have proudly fused their worlds together here. Musically, the palette draws from a gumbo of Qawwali hand claps, hype harmonium, Bollywood string drama, spiralling sitars, Western synths, and an arsenal of drums - from 808’s to tablas and tars, dholaks and doumbeks. 

Production on the record from Redinho provides the heat for their melting pot. His debut solo album earned praise from Mark Ronson, Jessie Ware, and Hudson Mohawke who brought him out on tour in the last year. Heems started his career with Das Racist, and has kept busy since with his label Greedhead, a series of university lectures, and rapping from Macau to Malaysia. Riz MC's debut 'Post-9/11 Blues' was banned from UK radio, and his music since has maintained that sharp social commentary as well as his acting career which includes projects like Four Lions, Nightcrawler, and HBO’s The Night Of. All this and more information about them is on the Web.

Getting the vinyl master and CD right for these guys and learning more about their style of Rap, here at Precise mastering has been a real treat. The art work for both the vinyl and CD has a mix of power, politics and the wild about it. The Cashmere album has been a true metropolis of different sounds that Sam has enjoyed working on. 

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